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Design Strategy: How Customers Respond to Your Brand’s Colors

Every business should understand the value of marketing. No matter how smart your business ideas are, you can fail so easily for not having a proper marketing strategy that will present your brand and draw customers’ attention.

perth business news Visual branding

Excellent branding immediately gives your customers and potential clients the impression that you’re an established, confident, and trustworthy brand. With good branding, customers with a clear and captivating presentation of what your brand stands for and providing them with the information they need on the spot.

Modern marketing incorporates many different fields from data analysis to tech solutions, but still, one of the most important parts is your visual branding.

Visual branding, or the process of creating your brand’s identity design image, is basically anything else that represents your brand visually. It’s both your perceived image and the visual pieces that form your overall brand. It’s the first impression you make on your customers.

Your visual brand design is essentially the image you want your business to depict to the world. Are you a company that is capable of handling important and big projects? Then your visual brand design should reflect that. Additionally, it should project your values and quality, your intentions and trustworthiness.

Sadly, there are still many business owners are not convinced that investing in visual branding is necessary or that it can wait a better moment. What they fail to understand that rebranding can take the business to a whole new level simply by reaching the customer’s interests by design, imagery and the right tone.

Keep that in mind when forming a brand since the design can easily make or break initial business success, it is no secret that people are visual creatures and they judge by the look. By repeatedly presenting your audience with a consistent visual experience, brand recognition is also achieved.

When it comes to visual branding, colours are essential. Learn how customers respond to your brand’s colours by reading this post:

How to create an instant office when you’re forced to work from home

Recently, the World Health Organisation (WHO) has declared that the Coronavirus 2019 Disease (COVID-19) is already a pandemic disease – a disease epidemic that has spread across a large region, for instance, multiple continents, or worldwide. Pandemic diseases are the opposite of endemic, which are infection constantly maintained at a baseline level in a geographic area without external inputs.

perth news Home office

As companies from all over the world try to stay productive, minimise downtime and continue with their business operations as much as possible, they have rolled out mandatory remote work.

Remote work or working at home has been the best solution businesses can think of during this COVID-19 outbreak. For a huge number of Australian freelance workers, working from home is part of the norm. But for those who are used to working in a typical office setup, it might take some time to get used to the home office setup.

Some employees will be working from home for the first time. This means figuring out how to stay on task in a new environment will be a new challenge to them. It might become a difficult thing to overcome that may not lend itself to productivity. But there are ways to deliver results and avoid going stir-crazy, from setting up a good workspace to the way you talk to your team.

When working remotely, it’s important to have clear communication with your boss and the rest of the team. Fortunately, COVID-19 won’t affect our internet connections so we can still communicate with our team – you’ll know what to do and they’ll know what to expect from you.

Setting up your home office is also the key. You should know how to make an environment that is work-friendly and free from distractions.

Do you want to know how to create an instant home office? Here’s how:

5 Ways to Brainstorm a Brilliant Business Idea

Every successful business today started from a dream based on an idea. A business starts with an idea. However, in order to become successful, that idea should be smart and as unique as possible.

perth news Brainstorming

Brainstorming is an excellent technique that business experts use to generate new and unique ideas. In many instances, brainstorming is used to solve problems. But for start-ups, this process is often used to generate new ideas and plans on how to launch and run their new business.

This process is accomplished by gathering and recording new ideas from team members in a free-flowing manner. Brainstorming sessions are usually made up of a handful of core team members and typically are led by a facilitator or a leader.

During brainstorming, the team uses a tool to collect and record ideas. Businesses nowadays use digital platforms or mind mapping tools to speed up the process and make the review phases faster and more productive.

In the business world, brainstorming has been part of the daily lexicon, and with good reason. It is helpful for managers, entrepreneurs or even employees. The good thing about brainstorming is that it allows the members of the business group to think more freely without thinking about the fear of judgement from his team members. That’s because this process can encourage open and ongoing collaboration to solve problems and generate innovative ideas.

Brainstorming also allows the members of the business to feel more comfortable bouncing ideas off one another, even outside of a structured session. They can introduce different perspectives, and this procedure can open the door to out-of-the-box innovations.

Team chemistry is also developed when you do brainstorming seasons. No one person has ownership over the results, enabling an absolute team effort. It allows teams to reach conclusions by consensus, leading to a better-rounded and better-informed path forward.

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Choosing a home loan

Purchasing your own home is one of the things that most people grow up hoping to achieve one day. All of us want to have a property as an asset in our name. In addition to that, we all want to gift ourselves and our loved ones a well-deserved house where we can live and grow our own family.

perth finance news Home Loans

However, owning a home is not as easy as it sounds. It is a tremendous responsibility so no one should take it lightly. Hence, you need to do some research, evaluate your financial standing and consider other options (if needed) before making a decision. Or maybe, consider a home loan?

What is a home loan? Is it right for you? It is a type of loan provided by a bank, a mortgage company, or other financial institution for the purpose of buying a property for investment or residence. In a home loan, the owner of the property (the borrower) transfers the title to the lender on the condition that the title will be transferred back to the owner once the payment has been made and other terms of the mortgage have been met.

However, home loans come with pros and cons. Sure, this move has advantages as compared to buying a home. When you apply for a home loan, you have the freedom to budget and plan ahead. You become confident over your fixed loan period. Moreover, repayments don’t charge during the fixed rate term.

However, home loan is a long-term commitment. On average, the home loan usually lasts for 10-12 years. Over these years, the equated monthly instalment can impact your finances (considering the increasing inflation rate). Unless your salary increases, this can be difficult for many Western Australians. And if due to any unforeseen situations, you are not able to pay the monthly instalment, you will become a defaulter in the bank’s eyes.

So how do you choose a home loan? Read this:

Managing stress and anxiety

There are many reasons why starting your own business is a great idea – you don’t only become your own boss, but you also are able to set the direction where you want your business to be. However, running a business also comes along with stress. This is why learning stress management is crucial for small business owners.

perth news Business Stress

Small business owners should pay attention to learning how to manage stress. This is true because normally, you are sole proprietors or having just a few employees. This means that if you burn out, it can ultimately slow business progress or momentum.

When small business owners aren’t well, their businesses can’t be well. We also know that if all people cope poorly with stress, we tend to have worse physical and mental health outcomes overall, so business owner or not, this is an area that I feel should be a top priority for all of us.

We all should know how to reduce or at least control the level of stress to keep you sane. In addition, this will also keep your company healthy. This can be achieved if you know how to play off your strengths. It’s also good to take inventory of areas of comfort where we tend to have more engaged or active responses to stress (versus disengaged responses) and can inform our future attempts at other areas of stress management.

Then, you should identify your stressors. Stress usually comes from a problem you haven’t yet started to solve or are having trouble solving. So, the best way to identify stressors is to take a step back. Business owners are always in intense mindset all day long and it can really constrict a wider perspective you need to really pinpoint the areas that are causing you stress and how best to tackle them.


The Best Online Resources for Learning Social Media Marketing

Nowadays, almost everyone in Western Australia and the rest of the world is already tech-savvy and having social media presence is already crucial to every business. The internet, especially social media marketing, plays an important role in every business’ marketing strategy and it doesn’t matter if you are the owner of a small retail shop or the head of a big multi-dollar firm.

perth business news Social media

As an entrepreneur, it is important for you to understand and learn how to strategise your social media marketing in order for your business to fully reap the benefits of social media.

According to 2018 study conducted by Nielsen, a well-known market research group, an average human spends more than 11 hours per day on social media. It increased from 9 to 11 hours in just four years.

At the start, social media came off as a platform for personal expression and networking but that soon evolved to what it is nowadays – a small digital world for everyone and anyone to communicate whatever they want.

It is crucial to leverage it to build a strong profile and consequently drive sales – this is one of the big significance social media can provide to the business of all sizes. Apart from helping maintain a competitive edge, the benefits of social media for business include expanding marketing opportunities and connecting with a broader audience.

The advantages of social media marketing are immense and can help in building an affordable or virtually free and far-reaching strategy that acts as an effective medium between the company and customers, especially if your video becomes viral.

Apart from using social media as an advertising platform, it can also be used as a tool to view complaints and assure their customers that their problems will be dealt with.

Despite the many advantages, social media marketing is not so easy to learn. Some companies even hire experts to do the job for them. Fortunately, here are some online resources for learning social media marketing:

Slash your mortgage faster with these six simple strategies

Do you want to buy a home right now but don’t have enough money at the moment? If you’re in such a situation, it’s likely that you will need to borrow to fund it. Unfortunately, some people don’t know the first thing to do when getting a loan for your home.

perth finance news Home loan

As it is, buying a new house is already stressful and not knowing if you’ll get approved for a loan only heightens the anxiety.

What is a home loan? A home loan is financial assistance provided by a bank, private individual or financial institution to help you in purchasing and/or modifying your property. In simpler words, it is simply borrowing money to buy or renovate your home, but with interest for a specific period of time. Before this definition was enough to define the meaning of home loan but today the competition between banks and their services changed the meaning of home loan completely.

Today, home loans have a bigger scope and banks offer these loans even for small needs about your home. To understand this concept better, let us have a look at the different types of home loans available.

Home purchase loan is basic type of loan that is ideal for people who are looking to buy a house or a condo. This type of loan is offered by all banks. Most of the banks would usually offer about up to 70 or 80 per cent of the appraised value of the house or condo in the form of a loan.

On the other hand, a home improvement loan is a perfect solution if you own an ancestral house and want to renovate it but lack the fund. These are meant for persons like you only who already own a home but want to repair it.

Now that you’ve learned what home loan is, you should read this nice article to learn how to get out of your loan quickly:

I’ve worked from home for 9 years — and I’ve saved $30,500 on lunches, gas, business attire, and coffee

The internet has opened up a new range of possibilities for the way businesses and professionals can work and structure themselves. Nowadays, we can make money without riding any vehicle from the convenience of our own home.

perth news Steven John

However, there are two camps when it comes to working from home. One group usually thinks that you will just procrastinate if you work from home and get nothing done, and the other group believes you will be happier and more productive. Chances are, your answer greatly depends on how you personally fare when working from home.

The common office operates 40 hours a week, 8-hour daily schedule. However, most of us would agree that is truly better if we work at home rather than in an office setup where you have to travel a few minutes or maybe hours in order to get there. Regardless of where you are more productive or comfortable, we can all agree that working from home is more advantageous.

In major cities like Perth, working from home is a great advantage. You can save a lot of time travelling. In one month, you can save so many hours on commuting. Not to mention the hassle that you save from getting stuck in traffic.

Another benefit of working from home is flexibility. Basically, you can start whenever you want. You can choose to work whenever you want. This way, you will get to spend more time with family and friends doing the activities that matter most to you.

There is also no politics when you work from home. Rivalry always happens between co-workers, and if the politics of the office get involved, this becomes a toxic environment. However, when you are working from home, there is only one person with whom you have to compete on a daily basis; there are no annoying co-workers around.

For more on the benefits of working from home, check out this story:


Prepare for business

In Australia, there are more than 2.3 million small businesses actively trading in the country (as of June 2018) and the number continues to increase.

perth business Business Preparation

More and more Australians decide to enter the entrepreneurship world, considering some of the most popular reasons to start a business, including having a unique business idea, designing a career that has the flexibility to grow with you, working toward financial independence, and investing in yourself — it’s no wonder that small businesses are everywhere.

But sadly, not every small business is positioned for growth and success. In fact, according to statistics, only about 65% of businesses with employees survive at least two years, and about 50% survive five years.

So you may be a type of person who loves challenges and decides to quit your regular job and finally become an entrepreneur. However, when starting your business can set the foundation for success, you have to keep in mind that the stage is often set in the beginning, so making sure you follow all of the necessary steps.

The first thing aspiring small business owners should do is to identify a business idea. Once you have done that, it’s time to balance it with a little reality. Does your idea have the potential to succeed? You will need to run your business idea through a validation process before you go any further.

Successful small businesses have the capability to fulfil the needs of their customers. They know how to solve their customers’ problems and offer something that the market wants constantly. There are a number of ways you can identify this need, including research, focus groups, and even trial and error.

Starting a business is never an easy task so you really need to be prepared financially, physically, emotionally and psychologically if you want to be successful. For more on starting a new business, click this link:

Online shopping is convenient but nothing beats bricks and mortar stores

We are living in a technology era. As a result, almost everything can be accessed and acquired even if you’re just lying comfortably in your couch by just a few clicks. We can now have easy and fast access to information, entertainment and even products and services.

perth finance news Online shopping

Over the past several years, more buyers have increasingly turned to online shopping. These days, more than ever before in the history of the Internet, people are buying a plethora of items and services online. People complete a wide array of transactions on the internet. And for good reasons, there are numerous benefits associated with this innovative type of shopping.

Online shopping provides convenience. As opposed to brick and mortar stores, this is by far the most notable benefit of purchasing products or services on the Internet. In a simpler statement, online shops grant you access to their products and services at any time of the day or of the night – you can place an order on a 24/7 basis, regardless of your location in the world.

Online shopping is ideal for those who have very little time at their disposal and who simply cannot afford the luxury of spending hours at the mall. No matter if you have a tiresome working schedule, online shopping will certainly come to the rescue even if you are a busy mom with kids at home or you are simply home-bound and you cannot go shop in a traditional brick and mortar shop.

Another advantage online shopping can give its shoppers is discretion. If you are trying to buy a very personal or intimate object, online shopping is perfect. It can be very difficult to shop discreetly in some physical stores, but not when you shop online.

Online shopping is truly a great advantage to many of us. But according to an article posted by The West, it can never beat bricks and mortars stores. Here’s why: