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What is online reputation management and should you use it?

If you own a business in today’s modern world, it is almost a requirement to have an online presence by having a business website or marketing your business in social media. Hence you know it is no longer a question of whether a company has an online presence or not.

Perth Business News

When it comes to online presence, it is important for your company to know how people perceive your product or service and whether that perception matches the one you want established. It’s not wise to just let things fall where they may when your online reputation is involved. Keep in mind that your business can’t just let other people determine what their brand is. Instead, you should be the one on top of it controlling the narrative.

To achieve all these goals, you need to create a good reputation management. What is online reputation management? It is the practice of taking charge of a brand’s reputation on the web. It involves constant monitoring and making sure that the perception of a business stays on the favourable side. This is done by boosting positive content and decreasing the visibility of negative content.

An article published by Econsultancy can help you understand further about online reputation management. The article discusses what online reputation means and why does your business need to use it.

You can read the full article here: https://econsultancy.com/blog/65523-what-is-online-reputation-management-and-should-you-use-it

Read our post about SEO right here.

SEO: Do keyword rankings matter?

In this new digital age, things change so rapidly that it is difficult to keep pace with the new advances. Unlike before, online presence as well as online reputation matter a lot nowadays. As a result, some small businesses have started not to depend on old standards.

Perth News James Garnaut

A few years ago, Search Engine Optimisation was used and was enough in promoting your brand’s popularity online and creating good online sales. That is because the field of online business was not so fiercely competitive that it is nowadays. The same product or service is now sold by numerous sellers, resellers, retailers, franchisees and affiliates.

Today, things have changed that even if you use the best SEO practices and dominating the keyword rankings generating sales is not certain. If you rank high on Google search results, you may get tons of traffic but attracting customers to make a purchase of your product is not sure.

Thus, what you need to do is to supplement your SEO efforts with other marketing initiatives in the changed online business environment. Make your marketing efforts more “human” or “natural”.

I have just found a nice blog post written by Yahoo! News’ James Garnaut. This article will give you more explanations as to why ranking on top of search results even if it is related the keyword you are targeting is not enough.

Read the article by visiting this link: https://au.news.yahoo.com/thewest/a/28989531/seo-do-keyword-rankings-matter/