Perth, Western Australia

“No question”: Franchises are more successful than other small businesses, says Boost Juice founder Janine Allis

Do you want to set up a business without starting from scratch? If you do, buying a franchise can be your quick way. However, it is important to evaluate the value and benefits franchising can have for your business when making the decision of whether or not to franchising a business.

perth news Janine Allis

When talking about the idea of franchising, people normally think about restaurants, fast foods, or retail shops from one area of the state to another. While this is a common impression, franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship.

A franchise is specifically an arrangement where one party (which is the franchiser) grants another party (which is the franchisee) the right to use its trademark or trade-name, as well as certain business systems and processes.

The franchisee is also granted the right to produce and market a good or service according to certain specifications. Franchising is a business strategy that has many benefits.

The first benefit of franchising is that the business’ risk is reduced because it is based on a proven format. Due to this, franchises have a higher rate of success than start-up businesses. Franchises usually have an established reputation and image, proven management and work practices, access to national advertising, and ongoing support.

Arguably the biggest advantage of buying a franchise is brand recognition. You benefit from any advertising or promotion by the franchisor. Owning a franchise instead of starting up a new business saves you the time and effort of building a reputation and attracting customers. The branding of a franchise can serve as an advantage before and after you invest whether it’s on the local level, international level or somewhere in between.

In addition to these advantages, an article published by Smart Company Australia says that franchises are more successful than other small businesses. Read the full post here: