In this new digital age, things change so rapidly that it is difficult to keep pace with the new advances. Unlike before, online presence, as well as online reputation, matter a lot nowadays. As a result, some small businesses have started not to depend on old standards.James Garnaut
A few years ago, Search Engine Optimisation was used and was enough in promoting your brand’s popularity online and creating good online sales. That is because the field of online business was not so fiercely competitive that it is nowadays. The same product or service is now sold by numerous sellers, resellers, retailers, franchisees and affiliates.
Today, things have changed that even if you use the best SEO practices and dominating the keyword rankings generating sales is not certain. If you rank high on Google search results, you may get tons of traffic but attracting customers to make a purchase of your product is not sure.
Thus, what you need to do is to supplement your SEO efforts with other marketing initiatives in the changing online business environment. Make your marketing efforts more “human” or “natural”.
I have just found a nice blog post written by Yahoo! News’ James Garnaut. This article will give you more explanations as to why ranking on top of search results even if it is related to the keyword you are targeting is not enough.
Read the article by visiting this link: https://au.news.yahoo.com/thewest/a/28989531/seo-do-keyword-rankings-matter/